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September 2008
Volume 75 No. 8


An Ontario Medical Association Publication




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COVER

OMA Delivers Strong Message to Politicians and the Public pdf
The OMA has launched a strategic communications campaign that is designed to advance recognition and support among politicians and the general public for the priorities and concerns of Ontario physicians. “More Doctors. More Care.” is the theme of the multifaceted campaign, which kicked off September 9 with a billboard unveiled on the Gardiner Expressway in downtown Toronto. A full-scale advertising blitz in and around Queen’s Park will be reinforced with newspaper and radio ads provincewide.



FEATURES
7 Editorial: OMA Maintains Strong Public Profile as Negotiations Resume
“More Doctors. More Care.” is the theme of the new OMA campaign. Our message is simple, direct, and effective. The doctors of Ontario are seriously concerned about the ongoing effects of the physician shortage and the resulting impact on public access to timely, quality medical care. We have solutions and we are committed to work together with government to address the problems in the health-care system on a short-term and long-term basis.
18 Physician Shortage Threatening the Economic Well-being of Ontario Communities
Ontario’s municipal leaders have joined the OMA in calling on the provincial government to take any measures necessary to ensure that every Ontarian has access to a family physician.
25 Professional Incorporation: a Physician Primer pdf
The OMA Legal Services Department has prepared a three-step “primer” designed to assist physicians who are thinking about incorporating, have made the decision to incorporate but are not sure how to proceed, or who are already incorporated and seeking clarification as to how to fulfil their continuing obligations.
33 OMA Incorporation Service for Physicians
Since its inception in January 2006, the OMA online Incorporation Service has assisted an estimated 3,000 members with the incorporation of their medical practice, and their annual Certificate of Authorization renewal with the College of Physicians and Surgeons of Ontario. To date, more than 40 per cent of the incorporated physicians in Ontario have used the online service, making the OMA the single largest incorporator of physicians in the province.
38 Ontario Cervical Screening Program resources Available to Physicians
The Ontario Cervical Screening Program (OCSP) is committed to supporting physicians’ efforts to increase awareness and screening participation rates among Ontario women. To this end, the OCSP offers a number of free resources designed to assist physicians with patient education.
69 OMA Honours 2008 Medical School Graduates
The Ontario Medical Association recently published a full-page advertisement in the weekend edition of the National Post to express congratulations on behalf of the entire membership to the recent graduates from Ontario medical schools. A complete listing of graduates appears on pages 69-71.
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CAPSULE NEWS
8 OMA President’s Tour Fall Schedule pdf
11 OMA Seminars Highlight Best Billing Practices for Medical Office Staff
11 2008 Ontario Medical Bonspiel to take place November 27-29 in London
22 ”Scrub-In” Fall Issue Available to OMA Student Members Online pdf
43 Former OMA General Secretary Dr. Glenn Sawyer Celebrates 100th Birthday pdf
44 Clinical Tobacco Intervention Program Offers New e-learning Module for Physicians
44 OMA Physician Health Program to Host “Train the Treater Education Day” for Members on October 17
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COLUMNS
52 Doctor’s Business: Estate Planning Tips for Canadians Who Own U.S. Assets
Canadian residents who own assets in the United States — including vacation homes and financial products — may be subject to U.S. estate tax on their death. It is important to have an understanding of how this tax works in order to ensure that a proper estate plan is prepared.
80 WebWatch: Single Password Offers Easier Access to OMA WebLink and OntarioMD Sites
OntarioMD subscribers can now synchronize their username and password information with their OMA WebLink user account. This option provides the convenience of a single, unified username/password combination that can be utilized to access the rich content found on both the OMA website (www.oma.org) and the OntarioMD website (www.OntarioMD.ca).
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Departments:
1 OMA Executive Committee, Board of Directors, Section Chairs
6 OMA Committee Chairspdf link
45 Thank you to Ontario Medical Student Bursary Fund 2008 Charity Golf Tournament Sponsors
47 OMA Board of Directors Report: July 16-17, 2008pdf link
49 Recognition of OMA 2008 Annual General and Council Meeting sponsors
50 Health Policy Report
Role of Physicians Under the Mandatory Blood Testing Act; Inclusion of Physicians Under the Mandatory Blood Testing Act.
75 Classifieds

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Display Advertising:

Current advertising rate card  , effective January 1, 2008, available upon request.

Advertising representative:
Marg Churchill
Keith Communications Inc.
1599 Hurontario Street, Unit 104
Mississauga, Ontario L5G 4S1,
Tel. (905) 278 6700 / 1-800-661-5004
Fax (905) 278-4850.

Classified Ads:

Advertisements accepted by mail, fax or e-mail: Margaret Lam. Copy deadline: 10th of the month preceding publication. Rate: $50 for first 4 lines (minimum), $5.00 per line thereafter; $5 for box number.

All classified ad submissions must be accompanied by payment with major credit card at the time of booking. If interested, please contact Margaret Lam at (416) 340-2263 or 1-800-268-7215 ext. 2263.

Click here to obtain a copy of the Classified Ad Insertion Order.

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Subscription Rates:

The Review is distributed to all OMA Members, as well as to medical students and physicians outside the province who are members of the Ontario Medical Association. Others m