Doctors’ Day 2021

Doctors' day banner

Ontario shone brightly for you

On May 1, 2021, at 9 p.m. thousands of people across Ontario raised a light in appreciation for you, Ontario’s doctors. It was an Ontario-wide act of thanks. Thank you for leading Ontario to better health. Thank you for putting your patients before yourselves. Thank you for showing courage, so patients can find theirs.

Two weeks prior to Doctors’ Day, the OMA launched an Ontario-wide integrated marketing campaign to spread the word and mobilize Ontario to #ShineALightForThem. Within days social media reached thousands of people and the campaign grew. The overwhelming sense of appreciation the people of Ontario, its officials, and organizations have for you the doctors of Ontario led to more and more campaign growth.

Social content promoting the event was shared all across the province. Media interest was very high before and on Doctors’ Day with notable shout-outs from Toronto Mayor John Tory, Mississauga Mayor Bonnie Crombie, and the Minister of Health Christine Elliott on the floor of the Legislature.  In addition, numerous landmarks across Ontario were lit blue in honour of our doctors. 

Doctors’ Day highlights

  • Thousands of people declared their support for Ontario’s doctors on social media
  • Notable shout outs from Toronto Mayor John Tory, Mississauga Mayor Bonnie Crombie, the Minister of Health Christine Elliott
  • Landmarks across the province were lit up blue in celebration including the CN Tower, Toronto sign, Niagara Falls, the City of Brampton City Hall Clock Tower
  • More than 129 media mentions, including interviews with OMA president Dr. Samantha Hill, District 9 Chair Dr. Stephen Cooper, OPA President Dr. Renata Villela, and Windsor Essex Medical Society President Dr. Jessica Summerfield

Top trending tweets for May 1, 2021

  1. #DoctorsDay
  2. #ShineALightForThem

With #DoctorsDay and #ShineALightForThem trending #1 and #2 on Twitter, we hope that every doctor in Ontario felt the appreciation and respect the province has for you and all you do to lead Ontario to better health.

Notable posts from Doctors’ Day 2021