Toronto, ON, September 2, 2014 – Today, Ontario’s doctors, along with the Ontario Provincial Police (OPP), launched a public awareness campaign, Pedestrian Safety is a Two-Way Street, urging both pedestrians and drivers to take charge of the safety of our roads. With summer holidays over and kids back to school, the roads are busier. Pedestrians and drivers need to take extra precautions to ensure the safety of everyone, whether on foot or behind the wheel.
The number of pedestrian fatalities in the province is alarming. Approximately 100 pedestrians are killed in Ontario every year; tragically, most of these incidents are preventable. According to a recent report, Ontario has an estimated 2,695 emergency room visits due to pedestrian related collisions each year.
Ontario’s doctors and the OPP are encouraging the public to take these safety precautions:
If you are a pedestrian:
If you are a driver:
“Pedestrian safety seems like common sense, but we’ve all been inattentive or distracted when walking or crossing a street, at one time or another. Empowering pedestrians to take charge of their own safety could prevent unnecessary injuries and deaths.”
Dr. Ved Tandan President Ontario Medical Association
“All road users have a shared responsibility for road safety. Drivers are reminded to use extra caution in areas of pedestrian traffic. Pedestrians need to be aware of their surroundings, always cross at crosswalks, and remember that drivers may not see them so exercise caution.”
Chief Superintendent Charles (Chuck) Cox Ontario Provincial Police - Highway Safety Division
For more information, please contact: OMA Media Relations at 416.340.2862 or toll-free at 1.800.268.7215, ext. 2862 firstname.lastname@example.org @OntariosDoctors www.OntariosDoctors.com
Ontario Provincial Police, Highway Safety Division, Media Relations Sergeant Kerry Schmidt at (416) 460-4701