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Ontario Medical Review
Oct. 21, 2021
OMA
Ontario Medical Association
CEO Report

This article originally appeared in the Summer 2021 issue of the Ontario Medical Review magazine.

OMA builds on achievements as year of massive change begins

The Ontario Medical Association is on track to meet its 2020–21 leadership objectives, setting the organization’s foundation for success as the most transformative year in its 140-year history begins. The objectives are anchored by the OMA’s 4Ms: membership, mandate, manage and modernize, and they support the implementation of sweeping governance changes designed to create a more member-driven, transparent, modern and efficient organization.

Here’s a snapshot of the OMA’s 2021 progress:

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Objective 1: Physician Services Agreement and Relativity
Objective 1: Physician Services Agreement and Relativity

The 2017 Physician Services Agreement has been fully implemented, the 2021 agreement is in place, and the OMA has a plan to address relativity 

  • vast majority of 2017 Physician Services Agreement payments have been made 
  • strong Negotiations Task Force appointed and now in mediation with government
  • new FAIR (Fee Adjusted Income Relativity) approach to address relativity has been approved by board and Council 
  • Statistics Canada Overhead Study being pursued as a model for overhead 
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Objective 2: Advocacy, Policy, and Thought Leadership
Objective 2: Advocacy, Policy, and Thought Leadership

The OMA drives provincial policy as a leader in advocacy, policy and thought leadership and positions physicians as leaders in health-care system transformation 

  • OMA health-care recommendations to be launched in fall, ahead of 2022 election
  • Value of Doctors campaign showcased doctors on the frontlines to the public
  • OMA and Ontario doctors have never been more visible in the media, with more 
    than 6,127 media mentions from January to March 2021 
  • OMATalks launched to advance thought leadership on topics including gender gap and planning for the next pandemic 
  • members engaged in policy development on issues like Ontario Health Teams, the pandemic backlog, burnout, mental health and home care 
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Objective 3: Credibility with Stakeholders and Government
Objective 3: Credibility with Stakeholders and Government

The OMA is a trusted and credible advisor to – and has enhanced credibility with – government and system stakeholders 

  • renewed credibility and influence with government and stakeholders who view OMA as a go-to for input, advice and policy direction
  • greater effectiveness at the Physician Services Committee on members’ priority issues 
  • effective advocacy to government on key issues of importance to members 
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Objective 4: Member Satisfaction
Objective 4: Member Satisfaction

Membership satisfaction continues to increase based on value including engagement in health-care system transformation, solutions, and programs to support physician practice, business and health and wellness

  • dozens of member town halls on topics such as COVID-19, vaccination, business supports, public health, billing, infectious disease and mental health and wellness
  • pandemic supports including K-codes for virtual care, addressing PPE shortages, launching a physician matching service, real-time information on key issues, public service announcements, virusfacts.ca, information and training
  • Negotiations Task Force extended and enhanced COVID-19 measures for wave three
  • mental health and psychological support to members through the Physician Health Program 
Objective 5: Supporting the Board and General Assembly
Objective 5: Supporting the Board and General Assembly

Management takes responsibility, is accountable for and enabled to lead, guide and support the board and General Assembly 

  • board of directors has clear objectives aligned to organizational strategy  
  • board made critical decisions this year on issues like governance transformation, relativity, pandemic supports for members and modernizing the election process 
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Objective 6: Governance Transformation
Objective 6: Governance Transformation

A governance structure with a lens of diversity and inclusiveness and collective understanding across board, committees, General Assembly, Sections, Medical Interest Groups, Fora and OMA staff that enables the strategic plan and committee work

  • election of new, smaller board that included non-physicians and directly elected president-elect and directors
  • Civility, Diversity, and Inclusion Committee working on multi-year plan to address equity, diversity, and inclusion (EDI)
  • constituency governance review underway to optimize engagement in new governance structure 
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Objective 7: Attract, Retain, Develop Key Talent
Objective 7: Attract, Retain, Develop Key Talent

The OMA attracts, retains and develops key talent while advancing diversity and inclusion, resulting in improved employee engagement

  • OMA ranked as one of Greater Toronto’s Top Employers in 2021 
  • Employee Engagement Survey ranks engagement at 80 per cent, a 10 per cent increase since last year 
  • building on past work to help grow and improve EDI at the OMA 
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Objective 8: Modern & Effective Enterprise Management
Objective 8: Modern & Effective Enterprise Management

A modern and effective enterprise management system by being adaptive to change in processes, structure and culture  

  • driving organizational effectiveness across the OMA and prioritizing member value  
  • efficient, internal processes to deliver targeted, relevant member communications 
  • new Enterprise Risk Management program  
  • new Key Performance Indicators to measure progress across the OMA 
  • enterprise map to better integrate and plan use of resources